Posts By: Stuart Lemmen

The Subscription Economy Has Arrived

We attended a conference recently hosted by Zuora, a provider of software as a service solutions designed to help businesses transition to what they call “the subscription economy.” The Economist Group has also written about the trend it describes as a shift to new models of consumption of everything from toothbrushes to shoes, cars to… Read More

The Customer Lifecycle Success Journey

Some recent conferences we attended on “customer success” put forward some fresh perspectives on rapidly emerging innovations in what we used to call “customer support” or “account management.” Today, the name of the game is all about anticipating the customer’s journey in their experience with your product or service. The journey starts with getting to… Read More

Customer Spotlight: Ujjwal Dhoot, CMO, FSAStore.com

This Customer Spotlight is on Ujjwal Dhoot, Chief Marketing Officer of FSAstore.com, provider of the only one-stop shop stocked exclusively with Flexible-Spending-Account-eligible products – thereby eliminating the guessing games consumers face as to what is and isn’t reimbursable every time they walk into a drugstore. The marketing team at FSAstore.com uses a “360-degree” approach to… Read More

E.I. Wins Award for Norman Rockwell Work

Excelsior Integrated is pleased to announce we won first place in the Soft Cover Book category for our work with the Norman Rockwell Museum. The company was recognized by the Print Industry of New England (PINE) for its work on Wendell Minor’s America, 25 Years of Children’s Book Art. The award is given to the… Read More

Best Practices for Coupon Success in Doorstep Deliveries

Coupon Box Best Practices for Ecommerce Fulfillment

We’re excited to share a newly created best practices “solution brief” on designing coupons for use in product shipments sent to customers or “in-pack” coupons. The Direct Marketing Association analyzed 1,122 industry-specific direct mail campaigns and determined the average response rate for direct mail was 2.61%, about what marketers expect when pitching to prospects. “In-pack”coupons,… Read More

Stamps.com Study Compares 2-Day Delivery Service Options

According to one study released by UPS we came across recently “shipping costs are taken into consideration by buyers almost as often as product price.” At the same time, the growth of Amazon Prime is forcing online retailers to speed up package delivery and provide no or low-cost shipping options. So it was with interest… Read More

The Anatomy of a Successful Kickstarter Launch and Transition to Ecommerce

Wintersmiths - Kickstarter Order Fulfillment Solution

Interview with Wintersmiths’ founder Chris Little On July 20, 2013, Wintersmiths reached and then significantly exceeded its funding goal on Kickstarter for the Ice Baller. Co-founders and brothers, Chris and Pat Little successfully completed their Kickstarter order fulfillment and have since gone on to establish an ecommerce business selling quality barware products in Vermont. Their… Read More

9 Ways DMOs and Tour Operators Create Value with Marketing Fulfillment Providers

Travel marketing fulfillment

Destination marketing organizations and tour operators increasingly rely on their marketing fulfillment providers to enable marketing execution at reduced cost. Gartner Research explained the underlying reason for this in its CIO / CMO Partnership Survey highlighting the shift in IT application ownership to the marketing function. Web-based fulfillment applications provide destination marketers direct access to… Read More

Entrepreneur Profile: Bruce Todtfeld, CEO, akesso shoes

Akesso Shoes

Our customers come in two basic varieties with a lot in common: entrepreneurs and marketing professionals. Both have a lot on their plates from the very tactical – literally moving product and marketing materials into the field; and the very strategic – figuring out how to grow revenues while maintaining or lowing costs. This post… Read More

Act-On Named Leader in Marketing Automation

Act-On email marketing automation

Forrester just released their ratings for email marketing automation vendors. Excelsior Integrated chose to partner with Act-On after an extensive evaluation concluding that the product and delivery model make sense for Excelsior Integrated customers. We evaluated price, user interface features, customer support levels and prebuilt connectors to sales force automation (SFA) platforms, webinar platforms, analytics packages, data services… Read More