Best Practices for Coupon Success in Doorstep Deliveries

Coupon Success Solution BriefWe’re excited to share a newly created best practices “solution brief” on designing coupons for use in product shipments sent to customers or “in-pack” coupons.

The Direct Marketing Association analyzed 1,122 industry-specific direct mail campaigns and determined the average response rate for direct mail was 2.61%, about what marketers expect when pitching to prospects.

“In-pack”coupons, essentially“direct mail to customers,” achieves about twice the conversion rate—about a 5% redemption rate, according to Inmar’s 2014 Coupon Trends Report.

This solution brief provides insights into how marketers can achieve better than average in- pack coupon performance using best practices we’ve accumulated. Download the full brief here.


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