Posts Categorized: Our Services

The Customer Lifecycle Success Journey

Some recent conferences we attended on “customer success” put forward some fresh perspectives on rapidly emerging innovations in what we used to call “customer support” or “account management.” Today, the name of the game is all about anticipating the customer’s journey in their experience with your product or service. The journey starts with getting to… Read More

Best Practices for Coupon Success in Doorstep Deliveries

Coupon Box Best Practices for Ecommerce Fulfillment

We’re excited to share a newly created best practices “solution brief” on designing coupons for use in product shipments sent to customers or “in-pack” coupons. The Direct Marketing Association analyzed 1,122 industry-specific direct mail campaigns and determined the average response rate for direct mail was 2.61%, about what marketers expect when pitching to prospects. “In-pack”coupons,… Read More

Act-On Named Leader in Marketing Automation

Act-On email marketing automation

Forrester just released their ratings for email marketing automation vendors. Excelsior Integrated chose to partner with Act-On after an extensive evaluation concluding that the product and delivery model make sense for Excelsior Integrated customers. We evaluated price, user interface features, customer support levels and prebuilt connectors to sales force automation (SFA) platforms, webinar platforms, analytics packages, data services… Read More

Marketing Operations as a Service: Faster Time to Revenue

Marketing Operations Services

“Marketing is now a fundamental driver of IT purchasing…” Gartner Research “What do CMOs want? …They want speed, flexibility, responsiveness and rapid learning— all grounded in the customer. They want ‘marketing agility.’ (Forbes) “Why? Because agile marketing organizations are able to adapt their marketing efforts, quickly and successfully, in response to changing customer behavior, market… Read More

Our new site and the “Kickstarter economy”

The Excelsior Integrated team is delighted to launch our new website. We’ve invested not only in the site design and development but in time spent thinking about our place in this rapidly evolving world. We’ve engaged customers, partners and ourselves and come to some conclusions. First, we believe in the notion of a “KickStarter Economy”… Read More