Posts Categorized: Trends

What Consumers Want in Online Shopping

In March UPS released a study with comScore to provide perspective for global retailers on consumer behavior regarding online shopping experience. The second UPS Pulse of the Online Shopper global study reveals that there are three areas where retail companies can improve upon in order to establish a more satisfying experience for their customers. Provide… Read More

The Subscription Economy Has Arrived

We attended a conference recently hosted by Zuora, a provider of software as a service solutions designed to help businesses transition to what they call “the subscription economy.” The Economist Group has also written about the trend it describes as a shift to new models of consumption of everything from toothbrushes to shoes, cars to… Read More

The Customer Lifecycle Success Journey

Some recent conferences we attended on “customer success” put forward some fresh perspectives on rapidly emerging innovations in what we used to call “customer support” or “account management.” Today, the name of the game is all about anticipating the customer’s journey in their experience with your product or service. The journey starts with getting to… Read More Study Compares 2-Day Delivery Service Options

According to one study released by UPS we came across recently “shipping costs are taken into consideration by buyers almost as often as product price.” At the same time, the growth of Amazon Prime is forcing online retailers to speed up package delivery and provide no or low-cost shipping options. So it was with interest… Read More

Act-On Named Leader in Marketing Automation

Act-On email marketing automation

Forrester just released their ratings for email marketing automation vendors. Excelsior Integrated chose to partner with Act-On after an extensive evaluation concluding that the product and delivery model make sense for Excelsior Integrated customers. We evaluated price, user interface features, customer support levels and prebuilt connectors to sales force automation (SFA) platforms, webinar platforms, analytics packages, data services… Read More

Print Applications Still Growing into 2017

Digital Print Applications

Demand for print applications changes over time due to usage growth, electronic replacement, personalization and other technology advances. InfoTrends published its 2012-2017 production digital print application forecast for the U.S. and Western Europe last August. The report details application volumes and volume growth for 28 print applications in seven main application groups for the main… Read More

Email Trending Up vs SEO, McKinsey Research

Dramatic Stats from McKinsey on Effective Online Lead Generation Sources

Dramatic stats from McKinsey comparing SEO to email and social media lead generation sources online. Email marketing is not only effective but growing rapidly. As SEO saw a first time decline in % of customers acquired, email marketing saw a healthy increase from 5% in 2012 to 7% in 2013. Impressive. The researchers recommend sticking… Read More

Where Print Marketing Will Thrive in 2014

Where Print Marketing will thrive 2014

Nice piece from MarketingProfs’ Vladimir Gendelman on why and where this medium will thrive in the coming year. With a 43% share of local advertising budget spend in 2013 according to a BIA/Kelsey survey, print is here to stay. Some of the reasons Mr. Gendelman points out in support of print marketing include: – Variable… Read More

Survey Shows How B2B Buyers Consume Marketing Content

B2B Marketing Technology Content

While this survey focuses on technology buyers, we believe it has broader applicability to B2B marketers looking to influence the large deal decision-making process. The Eccolo Media 2014 B2B Technology Content Survey Report is a unique resource aimed at technology marketers struggling to understand how marketing content consumption needs are evolving. They surveyed 503 managers,… Read More

Getting Print Collateral to the Field Without Losing Your Shirt

Storey Publishing: Custom Garden Guides

In a recent survey of 45 mostly marketing directors or VPs across banking, manufacturing, high tech, insurance, education, and other industries, they report that print collateral materials still play an important role in selling. The question is, what’s the best way to get materials to sales people in the amount they need and especially as… Read More