Dramatic stats from McKinsey comparing SEO to email and social media lead generation sources online. Email marketing is not only effective but growing rapidly. As SEO saw a first time decline in % of customers acquired, email marketing saw a healthy increase from 5% in 2012 to 7% in 2013. Impressive.
The researchers recommend sticking with basic best practices:
1. Focus on the journey, not the click – it takes time for your target audience to get to know your brand
2. Learn as you go – try to learn from each email sent, what does the audience respond to, what do they ignore
3. Get personal – the best emails feel personal even though they’re often sent using and automated program. Learn how to strike up a conversation with your audience rather than broadcasting one message to many.
To schedule a free Excelsior Integrated assessment of your marketing operations, please click below. Assessments include analysis of existing fulfillment operations, gaps in process procedures, recommendations, and estimated cost savings.