Entrepreneur Profile: Bruce Todtfeld, CEO, akesso shoes

Akesso Shoes

Akesso shoes are designed for "the athlete in scrubs"

Our customers come in two basic varieties with a lot in common: entrepreneurs and marketing professionals. Both have a lot on their plates from the very tactical – literally moving product and marketing materials into the field; and the very strategic – figuring out how to grow revenues while maintaining or lowing costs. This post… Read More

Act-On Named Leader in Marketing Automation

Act-On email marketing automation

Forrester Wave Report Finds Act-On in the Lead

Forrester just released their ratings for email marketing automation vendors. Excelsior Integrated chose to partner with Act-On after an extensive evaluation concluding that the product and delivery model make sense for Excelsior Integrated customers. We evaluated price, user interface features, customer support levels and prebuilt connectors to sales force automation (SFA) platforms, webinar platforms, analytics packages, data services… Read More

Print Applications Still Growing into 2017

Digital Print Applications

New Forecast Out from InfoTrends on Print Applications

Demand for print applications changes over time due to usage growth, electronic replacement, personalization and other technology advances. InfoTrends published its 2012-2017 production digital print application forecast for the U.S. and Western Europe last August. The report details application volumes and volume growth for 28 print applications in seven main application groups for the main… Read More

Email Trending Up vs SEO, McKinsey Research

Dramatic Stats from McKinsey on Effective Online Lead Generation Sources

Dramatic Stats from McKinsey on Effective Online Lead Generation Sources

Dramatic stats from McKinsey comparing SEO to email and social media lead generation sources online. Email marketing is not only effective but growing rapidly. As SEO saw a first time decline in % of customers acquired, email marketing saw a healthy increase from 5% in 2012 to 7% in 2013. Impressive. The researchers recommend sticking… Read More

Where Print Marketing Will Thrive in 2014

Where Print Marketing will thrive 2014

How Should Digital and Physical Come Together in the Campaign Mix?

Nice piece from MarketingProfs’ Vladimir Gendelman on why and where this medium will thrive in the coming year. With a 43% share of local advertising budget spend in 2013 according to a BIA/Kelsey survey, print is here to stay. Some of the reasons Mr. Gendelman points out in support of print marketing include: – Variable… Read More

7 Ways Banks Create Value with Marketing Fulfillment Services

Bank Marketing Fulfillment Services

Marketing Fulfillment Solutions Bring Banks into the Digital Age

This article was originally posted on The Financial Marketer. Financial marketers are increasingly finding competitive advantages by working more closely with their marketing fulfillment providers. Web-based fulfillment applications provide financial marketers direct access to an array of powerful tools to save time, cut cost and increase campaign effectiveness. Here are 7 ways financial marketers create… Read More

Ecommerce and 3PL Fulfillment: IT System Integration Strategies

Ecommerce 3PL Integration graph

Which Ecommerce Storefront and 3PL Combination Will Work Best for You?

Whether you’re an entrepreneur or an established business, selling consumer products across multiple online storefronts and managing the subsequent order fulfillment operations is no simple task. Dozens of shopping cart software solutions and third party logistics (3PL) fulfillment providers offer many features to choose from. How do you know which shopping cart and 3PL combination… Read More

Survey Shows How B2B Buyers Consume Marketing Content

B2B Marketing Technology Content

How Marketing Content Consumption Needs are Evolving

While this survey focuses on technology buyers, we believe it has broader applicability to B2B marketers looking to influence the large deal decision-making process. The Eccolo Media 2014 B2B Technology Content Survey Report is a unique resource aimed at technology marketers struggling to understand how marketing content consumption needs are evolving. They surveyed 503 managers,… Read More

Getting Print Collateral to the Field Without Losing Your Shirt

Storey Publishing: Custom Garden Guides

In a recent survey of 45 mostly marketing directors or VPs across banking, manufacturing, high tech, insurance, education, and other industries, they report that print collateral materials still play an important role in selling. The question is, what’s the best way to get materials to sales people in the amount they need and especially as… Read More

If Direct Mail Is Dying, It’s Sure Taking Its Time About It (Forbes)

Direct Mail Marketing

Direct Mail Still Brings in Revenue, Augmenting Digital Sources

Excellent piece by Lois Geller, Contributor, to Forbes Magazine. This is a record year for catalogs jamming my mailbox. It’s great. It’s great that I get them, at least 100 so far this season, and it’s even greater that so many companies continue to produce them. Why do they do it in this era of ecommerce?… Read More