Marketing Operations as a Service: Faster Time to Revenue

Marketing Operations Services

Marketing Operations as a Service: Faster Time to Revenue

“Marketing is now a fundamental driver of IT purchasing…” Gartner Research “What do CMOs want? …They want speed, flexibility, responsiveness and rapid learning— all grounded in the customer. They want ‘marketing agility.’ (Forbes) “Why? Because agile marketing organizations are able to adapt their marketing efforts, quickly and successfully, in response to changing customer behavior, market… Read More

When is the Best Time to Outsource Ecommerce Order Fulfillment?

Outsource ecommerce fulfillment

When to seek an ecommerce order fulfillment partner?

How do you know when to outsource ecommerce order fulfillment? According to eMarketer, the number of consumers shopping online will surpass 200 million by 2015. As the Kickstarter economy has shown us, this booming ecommerce marketplace has nurtured the rise of start-up enterprises selling physical products to consumers. As they grow, these start-ups often find… Read More

Is Demand Planning the Sole Solution for Inventory Planning?

Demand Planning and Inventory Planning

Effectively Projecting Inventory Needs

Effective demand planning can provide very useful information for companies that have to project inventory needs in the future. It usually involves high level statistics and financial analysis in order to serve the dual functions of both forecasting the product needed in inventory to meet customer demand levels while at the same time predicting the… Read More

CPG Companies Selling Directly to Consumers to Drive New Revenues

Ecommerce for Consumer Packaged Goods

Ecommerce for Consumer Packaged Goods

The internet is quickly changing how consumer packaged goods (CPG) companies engage with their customers. CPGs must now respond and adapt to the demands of the digital consumer seeking to interact, evaluate and buy packaged food and beverage products online, instead of in a traditional retail store. According to a new report titled Growth Strategies:… Read More

How Destination Marketing Organizations Rely on Marketing Fulfillment

Travel & Tourism Marketing Fulfillment

Travel and Tourism Marketing Fulfillment

For many Destination Marketing Organizations (DMOs), outsourced marketing fulfillment services are the backbone of their operations. Once DMOs construct marketing campaigns to entice prospective travelers to their country/city, the actual execution of that campaign can be a time-drain. Fulfillment can distract limited resources within a DMO away from their core functions of marketing strategy, design,… Read More

Why Kickstarter Projects Are Late

Kickstarter Order Fulfillment

84% of Top Kickstarter Projects Miss Target Delivery Date

Entrepreneurs using the popular crowd-funding website Kickstarter are quickly learning that product manufacturing, fulfillment and distribution can be a huge headache. A recent CNNMoney survey of the top 50 most funded Kickstarter projects found that 84% missed their target delivery dates, with several projects being over a year late. Why are so many crowd-funded projects… Read More

5 Ways Your Product Fulfillment Partner Can Improve Customer Experience

Product fulfillment customer experience

Fulfillment Partner's Packaging Steps are Key to Customer Experience

When a customer orders your product online, excitement and anticipation ensue. There are certain expectations your customer will have for the product they have just purchased. These include trackability, on-time delivery, and packaging and presentation that match your online product depictions. Customers should be just as wowed by the physical product they unwrap as they… Read More

How Same-Day Fulfillment Works

Same Day Fulfillment Diagram

Visualizing from First Click to Final Delivery

Same-day fullfillment optimizes efficiency for retailers on a tight schedule. Retailers are starting to have more same-day delivery options to evaluate, including both delivery to the customer and in-store pickup. Here’s a diagram from the Think Tank, to help visualize these options. As the below diagram shows, fulfillment service providers rely on strong web-based… Read More

The Value of a Marketing Fulfillment Solution

Marketing fulfillment solution provider

Marketers are Turning to Fulfillment Solutions to Improve Efficiency and Cut Costs

Are you looking to increase returns on marketing spend? If so, improving the efficiency of your marketing operations should be at the top of your hit list. Many marketers are turning to marketing fulfillment solution providers to improve their operational efficiency. An effective marketing fulfillment solution often involves some combination of creation, production and/or procurement… Read More

Marketing Strategies: Direct Mail, Email or Both?

Direct Mail and Email Strategies

Direct Mail and Email Strategies

Marketing executives regularly come to us looking for advice on direct mail versus email marketing. Which is better? From our experience offering both services we know it depends on a number of factors: audience, message, time in market, list quality among others. Below is a review of arguments in favor of email-only as well as… Read More