Posts Tagged: marketing

How Destination Marketing Organizations Rely on Marketing Fulfillment

Travel & Tourism Marketing Fulfillment

For many Destination Marketing Organizations (DMOs), outsourced marketing fulfillment services are the backbone of their operations. Once DMOs construct marketing campaigns to entice prospective travelers to their country/city, the actual execution of that campaign can be a time-drain. Fulfillment can distract limited resources within a DMO away from their core functions of marketing strategy, design,… Read More

5 Ways Your Product Fulfillment Partner Can Improve Customer Experience

Product fulfillment customer experience

When a customer orders your product online, excitement and anticipation ensue. There are certain expectations your customer will have for the product they have just purchased. These include trackability, on-time delivery, and packaging and presentation that match your online product depictions. Customers should be just as wowed by the physical product they unwrap as they… Read More

The Value of a Marketing Fulfillment Solution

Marketing fulfillment solution provider

Are you looking to increase returns on marketing spend? If so, improving the efficiency of your marketing operations should be at the top of your hit list. Many marketers are turning to marketing fulfillment solution providers to improve their operational efficiency. An effective marketing fulfillment solution often involves some combination of creation, production and/or procurement… Read More

Marketing Strategies: Direct Mail, Email or Both?

Direct Mail and Email Strategies

Marketing executives regularly come to us looking for advice on direct mail versus email marketing. Which is better? From our experience offering both services we know it depends on a number of factors: audience, message, time in market, list quality among others. Below is a review of arguments in favor of email-only as well as… Read More

Our new site and the “Kickstarter economy”

The Excelsior Integrated team is delighted to launch our new website. We’ve invested not only in the site design and development but in time spent thinking about our place in this rapidly evolving world. We’ve engaged customers, partners and ourselves and come to some conclusions. First, we believe in the notion of a “KickStarter Economy”… Read More