Where Print Marketing Will Thrive in 2014

Where Print Marketing will thrive 2014Nice piece from MarketingProfs’ Vladimir Gendelman on why and where this medium will thrive in the coming year. With a 43% share of local advertising budget spend in 2013 according to a BIA/Kelsey survey, print is here to stay. Some of the reasons Mr. Gendelman points out in support of print marketing include: – Variable Data – allowing for personalization and customization will continue to grow as marketers find more ways to use it – QR Codes – overhyped in the early days, it’s now coming into its own especially with the proliferation of smart phones – Social Media – nearly half of respondents in a recent Nielsen survey said they use print in conjunction with social media – Contrarian Tactics – as digital has consumed all the oxygen in the past several years, print and other physical formats have become a contrarian mode of engaging the market. It still has to be timely, relevant and engaging. The question we see important to address is how it all – digital and physical – comes together among the campaign mix. We’re working on addressing this with our services. Please ask us how we’re doing it.

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