White Papers

Marketing Operations as a ServiceMarketing Operations as a Service: Faster Time to Revenue
Today’s marketing operations teams are starting to look more like IT departments, as new applications and services emerge to manage the digital and physical marketing realms. We profile 5 examples from banking, travel & tourism, manufacturing, insurance and ecommerce companies to illustrate the transition underway. And we show how marketing operations automation is freeing up time, increasing effectiveness and saving money.


Ecommerce IT Integration White Paper

Choosing the Right Shopping Cart and 3PL Technologies: System Integration Strategies
Whether you’re an entrepreneur or an established business, selling consumer products across multiple online storefronts and managing the subsequent order fulfillment operations is no simple task. Dozens of shopping cart software solutions and third party logistics (3PL) fulfillment providers offer many features to choose from. This white paper provides insight into the choices by analyzing published feature and integration information from 33 ecommerce storefront solutions and 30 3PL fulfillment providers.